As the world is getting more and more competitive with time, you have to be able to get the full profit out of your ad campaign. The strategies of Pay-Per-Click (PPC) are never stable. As a result, it gets confusing when it comes to focusing on particular trends. In this article, we are going to
Whether you have limited marketing knowledge or you’re a marketing manager of a major corporation, experts to various individuals will have differing opinions about whether SEO is better than SEM and vice versa. However, as most marketers would agree upon, having a good marketing mix is normally the best approach. Of course, what mix depends
Google has developed a new feature that now shows videos as part of image search results. Google tested this feature earlier in the year, and the video structure data schema that now supports image and recipe information has been deployed on mobile search. Using structured data markup, users can now get Google Image Search to
A new feature from Google has made it possible for users to edit and add information on the amenities specific locations, specifically if the location is wheelchair accessible or not. Google Maps an app that is popular with mobile device users has now added a feature to list wheelchair accessibility in addition to store and traffic hours.
SEO Versus SEM: What’s The Difference? The world of digital marketing can be a confusing area for any business or website owner, especially when they don’t use a digital agency. With words such as SEO or SEM thrown at you, it can be difficult to determine the difference between the two. If you’re new to
Google is Taking Mobile Internet to the Next Level with AMP Google will start integrating AMP, which is short for Accelerated Mobile Pages, in their search results in February this year. They first broke the news in October. Amp is their effort to make the way we get information in browsers and additional apps on
