Do you want to create a solid content marketing plan? Want it to include the best SEO practices? When it comes to content marketing, SEO is important to help your website rank better in search engines. SEO or search engine optimisation is a vital component to any successful and solid content marketing plan. If you want to create a SEO strong content marketing strategy, the following are some of the top tips to help get you started.
Top Tips For Creating A Successful SEO Content Marketing Strategy
Create For People – When it comes to creating a proper SEO content marketing strategy, it’s important to understand that your audience is part of the overall structure and success. The content that’s created should be written with the end reader in mind. It should be easy to read, easy to understand, and be high quality. The content should trigger a response by your reader so they read on. Generally, the best content is about answering a question someone may have asked.
Keywords – Keywords are the next thing you will need to consider when creating your content marketing plan that’s SEO optimised. Keywords are specific words which are searched through search engines such as Google, Bing or Yahoo to find specific information about a topic. Examples of keywords include:
- Dog classes
By using tools such as Google AdWords Keyword Planner, you can gain insight into popular chosen words, their competition, and how many times per month on average they’re searched. When choosing your keywords, it’s important to select ones which are relevant to your specific business and what you may be selling.
Long Tail Keywords – Long tail keywords are similar to normal keywords, only they offer a more direct approach to finding a specific piece of information. Example of long tail keywords may include:
- Best dog walking classes
- Size 14 swimwear
- Red 4 toast toaster
As you can see, long tail keywords are more specific in what someone is searching for, and are great for including into any SEO content marketing strategy to target a specific audience that is relevant to your services or the products that you provide.
Content Mediums – When it comes to building your SEO content marketing strategy it’s important to take every
opportunity to use all mediums possible to ensure you’re marketing your business to the best of your ability. Some of the mediums or content types that you can look into is:
- Website Content
- Social Media
These are just some of the key areas where you can target your audience through your content marketing strategy.
Optimise All Areas Of Your Content – Some people may think you need to incorporate keywords into the bulk of the text only. However, this isn’t true. Other areas you need to concentrate your keyword optimisation is:
- The Post Headline Or Title – The headline of the post needs to attract the reader by being interesting, yet needs to be found in search engines by including specific targeted keywords.
- The Meta Description – The meta description is a short description that’s seen under the heading of search results in popular search engines. This meta description needs to be keyword optimised and should describe what your post is about.
- Title Tags – Title tags are similar to headlines and are what search engines use to help determine what a piece of content is about. These are generally seen with images, infographics videos, and other content pieces which don’t have a traditional headline.
For bulk areas of content, it’s suggested that a keyword be used every 50 to 100 words. Avoid keyword stuffing as it can damage your content marketing efforts.
Define Your Audience
When creating a solid content marketing plan, it’s important to define who your audience is that’s in accordance with your overall market. Targeting the right people is important because if you don’t, you won’t gain the conversions you’re looking for. The best way to define your audience is to do some research. This research should include, but isn’t limited to:
- Understanding the problems your audience has and can you provide answers to fix these problems?
- Who will gain value from your content, business, services, or product?
- What type of people will use your content to gain information and insight?
By doing research you should be able to come up with the audience you’re looking to target when marketing and focus on building content for this audience.
When it comes to creating a solid SEO content marketing plan, it’s important to take your time to research and develop your content plan according to your business needs. Remember, it’s best to complete the job right the first time, then having to fix it as you go. A solid content marketing plan will also take some time to be successful, you won’t see results over night, but by taking initiative now, soon you will see results. So are you starting on your SEO content marketing plan? Are you going to use a Vancouver SEO company to help you?