Google Analytics is one of the most popular analytics tools that requires no introduction. It plays an essential role on every digital marketing and SEO campaign. According to a recent survey, Google Analytics is one of the most used web analytics tools in the world. Another reason for its popularity is the brand name and
If you are interested in SEO, then meta title, meta description tags are some terms you would be familiar with. However, not many of us know what impacts that they have on the search engine, and we are here to crack it for you. Let’s start with the meta description tag. If you are not
If you are interested in SEO, then meta title, meta description tags are some terms you would be familiar with. However, not many of us know what impacts that they have on the search engine, and we are here to crack it for you. Let’s start with the meta description tag. If you are not
Over 60% of people admit to being visual learners, drawing connections between information and images. With the majority of people engaging with information visually, the proper use of images is crucial to retaining an audience on your website. A key factor of your website design should be where and when to use images. Pictures communicate
With regards to real estate lead generation techniques, most agents appear to have a love/hate relationship with SEO. Sometimes it may feel as though you are chasing an evasive dream. “What really does Google want?” Outside of the algorithm-developing nerve center, nobody might ever totally know. What we are aware of is, everybody wants to
Search engine optimization (SEO) is the newest addition to the digital marketing and is allowing businesses to gain great benefits. With a considerable rise in the competition, it has turned out to be rather hard to win the fight simply by making a decent investment in search engine optimization. Furthermore, a little extra effort has
Whether you have limited marketing knowledge or you’re a marketing manager of a major corporation, experts to various individuals will have differing opinions about whether SEO is better than SEM and vice versa. However, as most marketers would agree upon, having a good marketing mix is normally the best approach. Of course, what mix depends
Establishing a unique web presence in the competitive digital landscape is a laborious task for small scale business. Due to the limitation of human resources, time, and money, it becomes difficult to dive into lucrative marketing campaigns. But with the effective SEO practices, you can get higher ranking on Google and other search engine result
