Over 60% of people admit to being visual learners, drawing connections between information and images. With the majority of people engaging with information visually, the proper use of images is crucial to retaining an audience on your website. A key factor of your website design should be where and when to use images. Pictures communicate…
With regards to real estate lead generation techniques, most agents appear to have a love/hate relationship with SEO. Sometimes it may feel as though you are chasing an evasive dream. “What really does Google want?” Outside of the algorithm-developing nerve center, nobody might ever totally know. What we are aware of is, everybody wants to…
Search engine optimization (SEO) is the newest addition to the digital marketing and is allowing businesses to gain great benefits. With a considerable rise in the competition, it has turned out to be rather hard to win the fight simply by making a decent investment in search engine optimization. Furthermore, a little extra effort has…
Whether you have limited marketing knowledge or you’re a marketing manager of a major corporation, experts to various individuals will have differing opinions about whether SEO is better than SEM and vice versa. However, as most marketers would agree upon, having a good marketing mix is normally the best approach. Of course, what mix depends…
Google has developed a new feature that now shows videos as part of image search results. Google tested this feature earlier in the year, and the video structure data schema that now supports image and recipe information has been deployed on mobile search. Using structured data markup, users can now get Google Image Search to…
You might be thinking that you’ve done everything to make your website or pages prominently visible in the internet but still your hard-work is not paying you off to the highest extent! Well, in such kind of a scenario, I want to put forward one simple question – have you gone for a smart social…
Heard of remarketing or retargeting? Probably not. But, I’m pretty sure you have experienced it many times. Wondering how? You are going to learn this throughout this article. Have you ever thought why does the same advertisement follow you everywhere on the internet? Let me tell you, this is what is termed as retargeting. What…
A new feature from Google has made it possible for users to edit and add information on the amenities specific locations, specifically if the location is wheelchair accessible or not. Google Maps an app that is popular with mobile device users has now added a feature to list wheelchair accessibility in addition to store and traffic hours.…
Email marketing really is an art. There are so many resources online that offer tips and guidance on email design, yet even the biggest corporate sharks still make mistakes. Don’t waste your time on an email marketing campaign that won’t meet the conversion rate targets you have set. This article will provide you with actionable ideas…
Establishing a unique web presence in the competitive digital landscape is a laborious task for small scale business. Due to the limitation of human resources, time, and money, it becomes difficult to dive into lucrative marketing campaigns. But with the effective SEO practices, you can get higher ranking on Google and other search engine result…