Over 60% of people admit to being visual learners, drawing connections between information and images. With the majority of people engaging with information visually, the proper use of images is crucial to retaining an audience on your website.
A key factor of your website design should be where and when to use images. Pictures communicate your websites’ function instantaneously and lend it credibility. The best copy in the world is wasted unless it’s accompanied by high quality and relevant images.
A good use of images throughout your content will help your audience to better engage with the written work and form a strong visual relationship with your brand.
Human beings form connections with visual content much faster than with the written word. The stylisation of your branding is what will stick most strongly with people. Connecting information with pictures is the best way to make sure people remember it.
An SEO company will be able to assist you with this element of web design, making sure that your images help contribute to the websites’ performance.
The following are some of the top reasons that images are crucial to the successful design of your website.
The overall design of your website needs to help guide users to the information they are looking for as quickly as possible. If a user can’t easily find the information they want, they will likely become frustrated and move to a competitor’s page.
Relevant images should be incorporated throughout the site as visual landmarks for your users. These landmarks allow them to instantly recognise what page they’re on and what content can be found there.
A minimalist design with a couple of key images accompanying some text is far for effective in retaining users than a site that’s cluttered with paragraphs of copy. The more natural the flow of information, the easier it is for a user to find what they want. Images are crucial in both breaking up and giving visual descriptions to the on screen text.
This includes sites where you are listing your products. It is much easier for someone to find information about a product they are interested in if an image of it appears on the site. Images of the product can be displayed on the homepage and linked to another page specifically about it.
The more compelling your websites’ images are the more people it will attract and consequently the longer their engagement will be. Being able to present information in a way that your audience can easily visualize is crucial to converting them into business. If people are unable to quickly navigate the site and understand what’s on it, they are far less likely to become customers.
People associate a classy website layout with professionalism and credibility. High quality images are a huge part of the audiences’ initial reaction to your site. Maintaining a visual consistency to the users’ experience is vital in getting them to view your site as an authoritative source for the information they want.
Infographics are a really useful way to convey data to the audience in an easy to understand way. Otherwise boring numbers can be displayed in a visually appealing way that your audience is likely to appreciate.
Including some images of your team is a great way to communicate you businesses’ work ethic and personality. Your audience is far more likely to connect with images of real people. Displaying some pictures of your staff working or in a group shot is a great way to generate trust and likeability.
An audience will remember the images you used to form associations about your business they will draw on later. When they think of your product or service, you’ll want them to have strong visual connections that demonstrate your sincerity and professionalism.
Good for Business
There are a variety of ways that images actually drive sales of your product or service. Although a professional looking site that’s easy to navigate will aid conversions, you’ll want the images you use to call the audience to an action.
Graphic elements of the website can draw attention to special deals or offerings for your audience to take advantage of. Links to important elements prompting users to add to a digital shopping cart or sign up with the site are other useful implementations for small images.
Like any piece of advertising, the images should be used to communicate the core benefit of your business. This can be the way the service affects someone’s lifestyle to demonstrating the unique features of a product. The right images will be able to deliver your desired message instantly in the minds of the audience.
Benefits to SEO
SEO – search engine optimization is also aided by the proper use of images on a website. Search engines will be able to index your website more thoroughly if it has images with appropriate metadata and captions.
People will also be able to discover your site via standard and reverse image searches. You can even allow some of your original images to be used by other sites if they agree to provide a link back to you. This is a great way to generate SEO backlinks which are an important metric in site listings.
The proper labelling of images works alongside your content to increase your websites discoverability in search engines. The more relevant the images and their descriptions, the more your websites ranking will be affected.
An SEO company specialises in this element of web design, making sure that every element contributes to a better search result ranking.
The proper integration of pictures or other visual stimuli is absolutely crucial to the success of any website. As part of a clever website design, images should be used to supplement information, connect with an audience and ultimately drive them to action. A website that has visual appeal will always outperform those that don’t.