It is critical for modern marketers to have a firm understanding of the word usability. After all, putting usability to work for you can have an extremely big impact on the success of any website. E-commerce sites can implement many of the best usability practices from standard websites, but they also need to take advantage of additional
The beauty of being a designer is that it offers a chance to add creativity to things that are otherwise just a drag. That certainly describes 404 pages, the pages that come up when you hit a bump on the internet. These pages are placeholders designed to inform the user that their surfing session has
SEO Versus SEM: What’s The Difference? The world of digital marketing can be a confusing area for any business or website owner, especially when they don’t use a digital agency. With words such as SEO or SEM thrown at you, it can be difficult to determine the difference between the two. If you’re new to
Google is Taking Mobile Internet to the Next Level with AMP Google will start integrating AMP, which is short for Accelerated Mobile Pages, in their search results in February this year. They first broke the news in October. Amp is their effort to make the way we get information in browsers and additional apps on
