Heard of remarketing or retargeting? Probably not. But, I’m pretty sure you have experienced it many times. Wondering how? You are going to learn this throughout this article.
Have you ever thought why does the same advertisement follow you everywhere on the internet? Let me tell you, this is what is termed as retargeting.
What is Retargeting and Remarketing?
When a customer visits a particular website and leaves it without buying a particular product or service, then a powerful strategy that is implemented to reach potential customers is termed as remarketing. It is a highly used strategy for transforming visits to the conversion rates of the website.
Remarketing allows the marketer to place their ads on all the web pages where targeted audience is visiting. This way they can follow them everywhere on the web and convince users to buy products from them.
How beneficial is Retargeting?
Let us examine the benefits of retargeting and know how it would be efficient for the brand.
Boosts up Conversions
When there comes a point to make the final payment, people tend to take more time in thinking whether their spending is worth enough the product they are purchasing. Also, customers make a deep research and comparison with other websites. When they are surfing another website, with the help of retargeting, you can remind them about the product through displaying ads. As a result, the probability rises, creating conversion rates to the website.
Moreover, another benefit of retargeting is that you get free leads. No efforts are to be made for generating extra leads. This is because, if a person observes the ad and goes directly to your website without navigating through the displayed ad, then you are not paying for it. It is totally free of cost. This way it is possible to get free leads to the website through retargeting ads.
Retargeting is referred as the exposure of the business through internet advertising.
Sometimes people visiting a particular website doesn’t come with an aim to buy products. But, remarketing and retargeting serves you an option to remind your potential customers about the business. This way you can ensure that your customers are not going to forget you anyway.
Furthermore, when ads are displayed on other websites, there are more chances to attract new customers to the website and spread awareness of the brand painlessly.
Spot most potential Customers
When a customer has visited your website and checked out for the particular product, then there is a high scope that he is willing to buy. Whether he buys after few days, weeks or months but it’s assured that one day he would buy.
Implementing a retargeting strategy for your website serves you with an option to convince your buyers indirectly for making purchases. This technique wastes no time of yours while targeting non-potential customers.
Win customers of competitors
This is one of the most advantageous benefits of remarketing. Who won’t adore getting competitor’s customers? Yes, remarketing offers you an option where all sort of audience can be targeted. This can be done by incorporating relevant keywords to the remarketing campaign, which can be related to any company’s name, product or services. So, you can include your competitor’s details as the keyword and target their audience and pull them towards you.
Power to personalize ads
Retargeting is the best tool to personalize the ads and modify it accordingly. Also, you have the power to control over the appearance of the ads. Be it the text or editing or increasing the bids for ads; everything is possible.
Remarketing and retargeting offers you powers to customize the ads and display it on the basis of your needs and target audience.
How clear you understood the concept of Retargeting?
Let us list down the entire concept into simple steps:
- A potential customer visits a website, surf it entirely.
- Without making any purchases, he leaves the website.
- Continues his surfing on other websites.
- You display your ads on that website.
- Observing ads, the customer clicks on it and navigates directly to your website to purchase that specific product or service.
This is how retargeting works to convert visits into purchases. But, a powerful strategy for the same is a prerequisite, without proper planning retargeting won’t succeed anyway. So, make sure you plan an incredible strategy for it and implement it accordingly.
Take an inspiration from these benefits and get along with the strategy of retargeting and increase your leads.
Maulik Patel is the managing director at Blurbpoint Media. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. In addition, Maulik also run one of the top SEO companies of India, to help small businesses with internet marketing, local SEO, link building, content marketing and paid advertising.